Website Performance Analysis - Website Statistics and Interpretation

After optimizing your website in such a way that it adheres to the standards set by the search engines, after submitting your website to web directories, after writing articles and submitting them to article directories and after utilizing pay per click advertising, the next big thing is to analyze your website’s performance.

Website analysis is the least promoted web marketing strategy but it is equally important to search engine optimization, search engine marketing and pay per click advertising. It is a must for any website to analyze statistical data and interpret these data. What are the statistical figures that you have to consider in website performance analysis?

Website Statistics/Web Statistics Analysis

Here are the statistical figures you need to consider in website analysis and in measuring your website’s performance. Along with the website statistics are the interpretation to guide webmasters and web marketing specialists tasked to do the website performance analysis.

• Page Views



Page Views refer to the number of times a particular page is visited. It gives website owners and web marketing analysts the overview of the page’s traffic. The page views you have generated must be compared to the previous page views counts. This is to give you the idea of the web page’s performance.

• Unique Visitors



Unique site visitors refer to the different people who have viewed and visited your website. Unique site visitors’ statistics is important in web analysis because it represents the number of good site traffic.

• Entry Pages Report



The entry pages report reveals the pages which the visitors have arrived at. This tells webmaster and web marketing analysts as to what pages became the entry to the entire website and all its pages.

Web Analysis Interpretation

Page views and unique visitors’ data give webmasters and web marketing analysts information as to what pages in the website need to be improved and what need to be maintained. The entry page that was visited the most must be optimized in such a way that it becomes a more effective portal for the other pages to be visited.

Tracking the statistical data of your website is important to know whether your website is performing well or not. The data which you will gather from the tracking and analysis process will be your guide in further improving your website. It is important that you know how to interpret your website’s statistics to be able to use it for the benefit of your website.

Website tracking and analysis are important factors in web marketing. We offer tracking and analysis tools, please see our Conversion Tracking Service or you can contact our Web Marketing Analysts now!