What Strategies Works And What Doesn't

Internet marketing and web design are two of the major challenges in running a website. Lack of knowledge on these factors will have a negative effect on the website. It is important that web marketers and designers get oriented with web marketing and design strategies to get the most out of their websites.

What are the internet marketing and web design strategies that work and what doesn’t work? To avoid wasting time, money and effort, don’t invest on strategies that simply don’t work.

Strategies That Work

• Use of Icons




Web icons make it easy for your site visitors to perform specific actions. It gives them instant access to the features of the web page. For instance, when you use a speech bubble icon, site visitors will know immediately that they can post their comments there. And the icon will take them exactly to the page they are looking for. Like for this instance, the comment page.

• Power of The Pull Quotes




The pull quote emphasizes a strong point from the content. It highlights a certain part of the website content. It is also gives the site visitors an idea as what to expect from the website content. If pull quotes are interesting, site visitors will be lured to read the entire content. Sometime headlines aren’t enough. Pull quotes fill the gap that the headlines leave.

• Link Style




Online users are so used with the old style of linking. When a word is underlined and uses blue font, most likely it carries a link. This can sometimes bore online users. To eliminate the boredom, web designers should think of creative ways to carry out the links. They can use bold fonts or a different font style.

Strategies That Don’t Work

• Plenty of Ads




The fact is online users skip ads. Internet users are just bombarded with ads every single day in emails and websites. The least thing they want to see when browsing is ad. If ads must be on a page, use them creatively and sparingly.

• Ad-Like Animations




Aside from the fact that animations may be hard to index, they also don’t work best with online users. Online users are already tired of ads. Most animations appear to be like ads so most likely they won’t work with online users.

• Inconsistent Design




The design of the website leaves a cue on how to find something on the website. If the layout changes, it breaks the natural flow of the website’s design. Online users will have a hard time finding the page they want.

It will take less than a second to leave a website. Web marketers and designers should understand this. Don’t let it happen on your website. Use the strategies that work and forget about the strategies that don’t work.

To get maximum results, use only the internet marketing and web design strategies that work. Need to design your website effectively? Please see our Web Design Service or your can apply for a Free Web Design Analysis. For more information, please contact our Web Designers.