White Hat Link Popularity

An important factor in search engine optimization is link popularity. As you strive to maintain your white hat search engine optimization, try to achieve search engine friendly link popularity as well. The major search engines, especially Google, put high importance on backlinks to your website. If your website receives more backlinks, the search engines will look at your website as highly important and that it contains relevant content.

Because the search engines value backlinks, it is important that you acquire more backlinks pointing to your website. Consider getting more backlinks from high ranking websites. This will ensure you of a better search engine ranking since you get valuable backlinks to your website.

Link Quality

The quality of the links pointing to your website is highly important. Aside from the quality of the site giving you a backlink, these factors must also be considered to ensure your website’s search engine friendly link popularity:

• anchor text of the link;


• total number of links;


• the link description;


• content of the web page containing your link;


• the number of outbound links on the web page containing your link; and


• the ranking of the web page containing your link.

Search Engine Friendly Link Popularity

There are several ways to increase your website’s link popularity without triggering a red flag from the search engines. Here are the top search engine friendly link popularity strategies:

• Article Writing, Submission and Publication



Having more relevant content on your web pages will impress the search engines. The search engines love relevant content – contents that are informational rather than sales pieces. The article strategy works as simple as writing articles, submitting them on article directories and having them published.

Articles can dramatically increase your website’s link popularity. There are hundreds of websites looking for content and if your articles fit their themes, there is a higher chance that they will publish your articles on their websites and of course, it comes along with your resource box (carrying your backlink!).

• Web Directories Submission



There are hundreds of web directory on the internet which you can submit your website to. These directories can give your website a quality backlink. There are three rules to remember in web directories: submit, submit and submit! Submitting your website to web directories will gradually increase your website’s link popularity.

• Exchange Links With Related Websites



Find websites that are closely related to your own website’s theme and exchange links with them. Aside from the fact that you are helping your website increase its link popularity, you are also helping your site visitors in finding more relevant information. To find for the most related websites, use the following search terms:

For Google:

• allinurl:”keywords”


• allintitle:”keywords”


• allinanchor:”keywords”

Search engine friendly link popularity is the key to get higher search engine ranking. Need an SEO Experts’ help in managing your website’s link popularity? Please contact our SEO Specialists or apply for a Free SEO Analysis now.