Yahoo Search Marketing Panama

Yahoo Search Marketing has been the common resort for online advertisers. However, when Google introduced AdWords, it became the leading search marketing platform. This is due to the fact that AdWords has introduced advertising innovations and improvements. Overture or YSM advertisers have shifted their course to Google AdWords.

Recently, Yahoo Search Marketing has introduced a new search marketing and advertising platform called the Panama. Panama offers improvements in the features of Yahoo search marketing. It has improved the quality of Yahoo’s advertising platform.

Panama Improvements In Yahoo Search Marketing

What are the features of Panama as the new search marketing and advertising platform of Yahoo Search Marketing? The changes and improvements in the new Yahoo Search Marketing are deemed to be very practical and useful for online advertisers. It is expected to get more advertisers hooked up. Here are some of the changes and improvements that Panama system has brought to Yahoo Search Marketing:

• Ad Group Structure




There is no longer a need to assign individual titles, descriptions and URLs for every keyword included in the campaign. This makes building campaign a whole lot easier for advertisers. Yahoo Search Marketing now uses a category and ad group structure just like Google AdWords.

• Ads Ranking




Yahoo Search Marketing will take into consideration other factors in determining the ranking of the ads. If before the bids are the sole determining factors, now other factors like ad quality will be taken into consideration.

• Split Testing




Yahoo Search Marketing allows split testing or A/B Testing. This is one of the most beneficial features of the Panama system.

• Assist Element




The new Panama platform offers an assist feature. This feature uses advance analytics elements that let advertisers track up to 30 keywords that resulted or contributed to conversion. The old Yahoo Search Marketing gives the conversion credit to the last searched keyword before the conversion. But now there is an advanced tracking system that will tell advertisers what keywords are performing well in terms of conversion. The “assist element” of the new Panama platform aids advertisers in understanding the search and purchase behaviours of online users specifically their target market.

The new Panama search marketing platform provides valuable improvements in Yahoo Search Marketing. But its success is yet to be waited. If you want to get the most out of your online advertising campaigns, why not give Yahoo Search Marketing a try? Combining ads in AdWords and Yahoo gives you all the benefits.

Panama is the new search marketing platform of Yahoo Search Marketing. Planning to set up a campaign? Please see our Yahoo Search Marketing Campaign Setup now. If you have any questions, contact our PPC Specialists or apply for a Free PPC Analysis.