CONVERSION TRACKING

Conversion rate pertains to the number of site visitors converted to customers. Conversion tracking monitors the conversion rate of a website. It determines whether or not your web marketing efforts are paying off. Conversion tracking tells whether you need to further market your website or change your strategies.

It is any website’s aim to get higher conversion rate. The higher your conversion rate is, the better is your online sales. This section presents articles and resources plus useful tips and techniques to dramatically increase and monitor your website’s conversion rate.

Beginners

Conversion Tracking For Beginners

What is conversion tracking? What are the benefits of conversion tracking? It’s time to know who among your site visitors are converted to customers. The solution to this is conversion tracking. This article explains conversion tracking in detail and defines the basic conversion tracking terms. > Read More

When Traffic Isn't Converted To Sales

Having loads of traffic in a website is a dream come true for all website owners. Traffic are potential customers. But why do some website have loads of traffic but still the sales is very low? What could be the problem of the website? > Read More

Intermediate

Ad Tracking Basics - Programs and Metrics

Ever wondered what ad tracking can do to your site? It helps you identify how effective your ads are and lets you assess if you’re investing on something profitable and productive. This article explains Ad tracking and presents some ad formulas which you can find helpful. > Read More

How to Have Testimonials that Increase Conversion Rate

Customers who are well satisfied with your products and services can be the key to your site’s better conversion rate. How? Simply by means of testimonials. Learn how testimonials can convert your site visitors to customers! > Read More

Boost Your Site's Conversion Rate The Easy Way!

How many visitors does your site receive in a day? From that number, how many purchased your product and service? If your site’s conversion doesn’t impress you at all, you certainly need to improve it. Here’s how to start improving your site’s conversion rate! > Read More

How To Achieve Higher Conversion Rate In No Time!

Higher sales and return on investment follow a higher conversion rate. Increase your conversion rate now. Here are some of the most effective strategies guaranteed to boost your website’s conversion rate in no time! > Read More

A B Split Testing For AdWords

Which among your ads are performing well? Know this through Google AdWords’ A/B split testing feature. This feature lets you evaluate your ads to see which performs best. Let’s take a closer look at AdWords A/B Split Testing and how it will benefit your campaign. > Read More

Why Some Websites Get Loads Of Traffic But No Sales

Websites need traffic to get more sales. But what if your website receives loads of traffic and yet receives no sales? What are the reasons why websites fail to convert hits to customers? And what should marketers do to avoid them? > Read More

How To Measure SEM Return On Investment

Online advertisers and web marketers spend hundreds of dollars in search engine marketing (SEM) programs. Is the expenditure worth the results? To get the answer for this question, SEM ROI or return on investment must be measured. > Read More

Advanced

Customized Error Pages Make Visitors Stay

If you are in hurry to get something from a site and then suddenly the screen shows “page not found”, wouldn’t you be frustrated and leave? The same will be true to your site’s visitors. Don’t let them leave just because there is an error page in your site. Customize your error page and let them stay! > Read More

Website Performance Analysis - Website Statistics and Interpretation

So you have optimized your website just as what was advised by web marketing specialists, you have submitted your website to web directories, wrote and submitted articles to article directories and then paid for every click generated by your pay per click ads, what’s next? Website performance analysis! > Read More

How To Predict And Measure Search Engine Marketing ROI

Do you get your investment back in search engine marketing? How do you know if you are getting maximum return on investment or ROI? To know, measure your ROI. Here is how you predict and measure your search engine marketing return on investment or ROI. > Read More

How To Split Test Your Web Pages

Will split testing do any good to your website’s improvement? How will you ensure the success of split testing? Which pages of your website need to be tested and what factors of the page needs testing? All these and more on this article. > Read More

Three P's Of Conversion

To measure the success of internet marketing campaign, you can start with the conversion rate. Conversion rate could mean different things depending on the type of website. It could refer to mere sign up registration or sales. > Read More

Website Metrics To Increase Online Sales

There are hundreds or even thousands of web marketing strategies that aim to help websites increase online sales. Do you know that aside from all these strategies, you can also increase your website’s sales through metrics? Here’s how. > Read More

Cost Free Usability Testing

How usable is your website? Do you know that website’s usability has a great effect on the conversion and sales of your website? The user experience in your website paves the way for sales or abandonment. How do you test the usability of your website? Here’s how! > Read More

Motivational Factors That Increase Conversion

Web marketing gurus have enumerated several ways to increase conversion rate. Among these are two factors that are proven effective in terms of building usability and conversion of websites. The two factors are motivation and incentive. Find out more of their effects in web marketing on this article. > Read More

Key Performance Indicators

Measuring the key performance indicators (KPI) is part and parcel of an effective web marketing strategy. Identifying the success areas of your website is necessary to ensure your marketing efforts are paying off. But what is KPI and why do we have to measure it? > Read More

How To Maximize Website's Success Through Conversion Testing

There are several factors to consider in evaluating a website’s success. One of the most crucial factors is conversion rate. While you aim to achieve more traffic and conversion to your website, you should also take into consideration conversion tracking and testing. > Read More