TOP RESOURCES

These resources cover web marketing, search engine marketing, pay per click advertising, web design, conversion tracking, traffic analysis and more. From among the many articles, these are the top resources.

nPresence believes that web marketing is a challenging task. To maximize its benefits, web marketers need comprehensive information and loads of tips and techniques. The information, tips and strategies here are the ones proven effective by many successful websites. Browse over these articles and you’re on your way to a better website ranking!

General Articles

A Comparative Look On SEO V PPC Advertising

The fact that websites will not automatically have visitors flocking in marked the need for traffic and popularity techniques: Search Engine Optimization and Pay per Click advertising. What is the difference between these two? > Read More

Effective Linking Technique

Internet business has boomed incredibly. Gone are the days of “you build a website and traffic will come”. Now, you can’t simply sit back and wait passively for visitors to come flocking your site. You need to think of effective techniques to utilize. > Read More

PageRank Algorithm

PageRank determines the importance of a particular web page. The higher the PR is, the more significant the page is. You know that PR ranges from 0-10 but do you know how Google arrived with a particular PR for a certain page? > Read More

FAQs on Google Dance

Why has my page rank changed? What happened to my rank position? Missing sites on search results? These are some of the most common concerns that webmasters face during Google dance. This article presents answers to the some of webmasters’ questions regarding Google dance. > Read More

Facts on Google Index and Ranking

Most websites want to appear in Google search results for the purpose of reaching a wider target market. Let’s take a closer look at how websites appear on Google search results and the indexing facts. > Read More

Site Traffic Tracking and Analysis

If you are concerned with your website’s performance, you must learn how to track your website’s traffic. Knowing who your traffic are, where they come from and their activities on your website will give you pertinent data for further website improvement. > Read More

Step By Step Guide In Building Website

The internet is the most in demand industry today. People use the internet to purchase, research, communicate and transact business. To get revenue from internet, you need your own website. Here is the step by step guide in building your own website. > Read More

SEO Articles

The Article Strategy Effectiveness

Articles in website promotion? How? “Article Strategy” has helped countless aspiring websites get the traffic and popularity they need. Interested? This article will show you the article strategy in detail. So read on and let’s start to write, share and be popular! > Read More

Do I Really Need A Domain Name

Still thinking about having your own domain name? Think no more, give your business a domain name for it certainly needs one. Domain name is vital in the overall standing of your online business. Read on and find out the benefits of having your own domain name! > Read More

Duplicate Content Issues Answered

Duplicate content is an issue that usually triggers a red flag from the search engines. But do you know that there are instances where duplicate content is acceptable? And why do the search engines prevent duplicate content sites? These and more on this article! > Read More

Failing SEO Vs Effective SEO

How well do you know search engine optimization? Read on and find out the common mistakes considered as truth by other confused webmasters. Don’t be deceived and be on guard. There is a thick line that separates failing SEO from effective SEO. > Read More

Search Engine Optimization Vs Search Engine Marketing

Search engine optimization or search engine marketing? Why, what’s the difference? Believe it or not SEO is different from SEM. Here’s a comparative look on search engine optimization and search engine marketing. > Read More

White Hat Link Popularity

How popular is your website in terms of backlinks? Link popularity is vital if you want your website to get higher rankings on the search engines. Here are some search engine friendly strategies to dramatically increase your website’s link popularity. > Read More

99 Tips For A Successful Link Building Campaign

No matter how you detest the laborious task of link building, you simply can’t avoid it. Links are still taking in a large percentage of your website’s ranking and position on the search engines. Are there ways to make link building easy? Here are 99 linking tips to help you out including link schemes that you should avoid. > Read More

PPC Articles

Google AdWords And How It Works

Need to advertise your website or online business? If you are thinking about utilizing the Google AdWords program, it is advisable that you get familiar with Google AdWords first. Here’s an overview of Google Adwords, its advantages and the overall AdWords process to help webmasters and online advertisers. > Read More

Why Pay Per Click - Advantages and Disadvantages of PPC

Why choose pay per click advertising instead of other web marketing strategies? What are the advantages of PPC advertising? Are there any downsides on PPC? These questions answered and explained in detail on this article. > Read More

nPresence AdWords Service Vs DIY AdWords Approach

Due to AdWords intricacies and the advertising money at stake, most advertisers would resolve to hire an AdWords expert. Why should you choose to hire AdWords Expert Services rather than do it yourself? An objective look at the differences between DIY AdWords Management and nPresence AdWords Setup and Management Services. > Read More

Other Articles

Ad Tracking Basics - Programs and Metrics

Ever wondered what ad tracking can do to your site? It helps you identify how effective your ads are and lets you assess if you’re investing on something profitable and productive. This article explains Ad tracking and presents some ad formulas which you can find helpful. > Read More

SEO For Web Design

Web design must be optimized along with the other aspects of the website. An optimized web design has its own contributing effect on a website’s higher rank and traffic. Here are four of the most important elements of web design that you need to optimize. > Read More

FAQs On Content Management System

What is content management system? Does your website need a content management system? What are the benefits of a content management system? All your Content Management System questions answered on this article. > Read More